User blog comment:Echostar/S&S Discussion/@comment-2139209-20120827010458/@comment-1850797-20120827012734

Well, the characters were technically already being roleplayed. And this is only the case for 3 of the shops. This shouldn't cause a spike like you described, none of them will have an extremely significant backstory. It is a good point, but not one I think we should worry about.